FOR IMMEDIATE RELEASE
Girl Plus Environment
Lorraine Thomas, Social Media & Comms Manager
$40K Secured in Grant Funding for The Mane Issue
“Educating and training Black hairdressers to protect themselves and their clients from the harms of Endocrine-Disrupting Chemicals(EDCs) in our hair products”
[ATLANTA, GA] - Girl Plus Environment (GPE) was awarded $40,000 from Health and Human Services, Office of Women's Health, through the HHS Endocrine-Disrupting Chemicals (EDC) Innovator Award Competition to implement our project, The Mane Issue.
The goal of The Mane Issue is to educate Black hairdressers about the harms of EDCs in our hair products and the disproportionate impact they have on Black women and to empower them to protect themselves and their clients. To meet this goal, The Mane Issue will be piloted in Atlanta, Georgia and include a digital media campaign, pop-up shops, and the development of a toolkit tailored specifically for Black women hairdressers who service at least 85% Black women.
GPE has developed this project to help create a safer space to empower our community with the knowledge and resources to take control of their exposure to toxic chemicals through launching a project that will focus on completing the following:
The Mane Issue campaign will be a 4-week social media campaign that will educate Black women about EDCs and other chemicals that often exist in hair products. It will be fun, interactive and provide educational background and resources.
We will host three pop-up events at locations across Atlanta to educate Black women and Black hairdressers about how to protect themselves from EDCs and help them to understand their risks.
The toolkit will serve as an invaluable resource, equipping Black hairdressers with the knowledge to educate their clients about EDCs in their salons. It empowers them to share vital information and foster awareness among their clientele.
We proudly stand as tireless advocates, championing the cause of our environment, our well-being, and fighting against racial disparities within our communities. Committed to fostering change, we are a non-profit dedicated to empowering Black and Brown girls, women, and non-binary individuals, enabling them to assume leadership in the crucial realms of climate and environmental activism.
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